Carrefour in Taiwan
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR281 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
International Business | Globalization Business |
| Case Length |
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15 Pages |
| Period |
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1989-2007 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Carrefour |
| Industry |
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Retail |
| Countries
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Taiwan |
Abstract:
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Carrefour, one of the largest retailers in the world, decided
on expanding into Asia during the 1980s due to the high growth potential in the
region. After considering several markets, it decided to start its Asian foray
from Taiwan, and entered into a joint venture with a local partner. The case
focuses on Carrefour's strategies in Taiwan. It discusses the retailer's entry
and expansion strategies including store management, product and pricing,
supplier management, and localization. The case concludes with a discussion on
the challenges and future prospects of Carrefour in Taiwan, given the worsening
economic conditions.
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Issues:
» Study and analyze the entry and expansion strategies of
Carrefour in Taiwan.
» Examine Carrefour's localization strategies in Taiwan.
» Assess Carrefour's challenges and future prospects.
Contents:
Keywords:
Carrefour, Taiwan, Retail Industry in Taiwan, Hypermarkets,
Entry strategies, Expansion strategies, Supplier management, Localization, Store
management, Pricing
Carrefour in Taiwan
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